Whether you do it for business or pleasure, creating a website is only the first step. If you want people to visit your home on the web, you need to market your site. Marketing a website sounds complicated, but it is much easier than most people realize. Once you get the basics down, attracting readers will be a piece of cake.
First, though, it is important that your website is hosted with a reliable provider. It does no good to put a ton of effort into attracting readers if your website is inaccessible all of the time. Hostgator is one of the best hosting providers available, and they have two coupons you can use to save money on your hosting package. Just enter Hostgator coupon 2012 g25hcoupon (25% discount coupon) or g995hcoupon ($9.95 off - first month free) at the bottom of the “Choose Domain” page to get these great discounts.
First, though, it is important that your website is hosted with a reliable provider. It does no good to put a ton of effort into attracting readers if your website is inaccessible all of the time. Hostgator is one of the best hosting providers available, and they have two coupons you can use to save money on your hosting package. Just enter Hostgator coupon 2012 g25hcoupon (25% discount coupon) or g995hcoupon ($9.95 off - first month free) at the bottom of the “Choose Domain” page to get these great discounts.
Start with Great Content
The primary reason anyone will visit your website is for the content. Like horses to apples, web surfers visit websites to consume the content whether it is articles, videos, or podcasts. The amount of visitors you get to your website is directly proportional to the quality of the content offered.
Think about your target audience and the type of content they are looking for. Then, give them what they want. For example, if you have a website about cookies, providing recipes, baking tips, and cute family stories related to these edible delights will attract readers. Make sure whatever you put on your website is fit to print. Articles should be proofed for grammar and spelling mistakes and videos should be polished.
Connect with Likeminded Sites
A good way to attract people to your website is to write guest posts for blogs and websites that are similar in topic to yours. Going back to the cookie site example, you could submit recipes and tips to other baking sites. People are naturally curious and will visit your site to see what you are all about. As long as you have good quality stuff on your site, those new readers will stick around.
Another way to contribute to other websites is to leave comments on blog articles. Though not as visible as writing guest posts, genuinely engaging with people in the comment section of blogs will drive traffic to your website.
Optimize for the Search Engines
When people want to know what is happening in the world, they turn to social media sites like Twitter and Facebook. However, when they are looking for information, they turn to Google (or other search engines). To capture search traffic, it is critical to put some effort into search engine optimization (SEO) and marketing (SEM).
Search engine optimization and marketing consists of onsite and offsite techniques. For onsite SEO:
Place the “Description” and “Keyword” metatags in the site’s header
Research relevant keywords and use them in the content The hyperlinked text to other pages on your site should contain relevant keywords Fill in the alt tags for images
Avoid linking to bad websites like link farms
For offsite SEO:
Links point to your website should contain keywords
Cultivate links from high-quality sites
To acquire backlinks, submit articles containing links to your site to article directories for syndication and write guest posts
Though there are a lot more ways to market your website, these basic tips will get you moving in the right direction.
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