Hostgator Coupon: Search Engine Optimization

Think of the last time you wanted to get information about a topic, person, or company. Where did you look? If you are like 80% of the Internet population, chances are pretty good that you asked Google. Google is the #1 search engine in the world followed closely behind by YouTube. It can be an excellent source of website traffic, but only if your website manages to land on the first or second page of the
SERPs (search engine results pages).

Despite the algorithm changes that occurred in the last few years that still have webmasters in an uproar, it is possible to get your site to rank on the coveted first or second page of Google SERPs. While it won’t happen overnight, these search engine optimization tips can help you achieve the rank you desire.

Get Good Hosting

At last count, Google considered over 200 factors in the ranking of websites and two of those were site uptime and loading speeds. Slow sites and websites that were down more than they were up are typically pushed farther down the SERPs because they make for a poor user experience. The first step, then, is to make sure your website is hosted with a provider that has 99.9% uptime and fast server speeds.

If you don’t already have a webhost or you are looking to switch, Hostgator is good company to consider for web hosting. As one of the top 10 hosting providers on the Internet, the company consistently has a 99.9% uptime and guarantees customer satisfaction. New customers can try their service for free using the Hostgator coupon code g995hcoupon. This will take $9.95 off the first month’s package price. Just enter the code at the bottom of the “Choose Domain” page and you will see the discount when you checkout.

Conduct Keyword Research

Keywords are the heart of search. These are the words and phrases people use to find information on the Internet. To attract people to your website, you must research and use keywords that are relevant to your audience. For example, a web hosting provider would use keywords like “cheap webhosting” or “WordPress hosting” to attract people looking for hosting services.

Conducting keyword research consists of thinking about your target audience and brainstorming some of the words and phrases they use to find information related to the topic of your website. There are a number of keyword research tools available that can help with this task including the one offered by Google.

Use the Right Anchor Text

If keywords are the heart of search, then links are the blood. The number and quality of backlinks (links pointing to a website) is one of the main ways Google determines the importance of a web page. However, the way these links are constructed is equally important. To rank for a particular keyword, the anchor text linking to your site must contain that word or phrase.

Google is also big on natural links. A ton of links with the same words or phrases pointing to the same page indicates two things to them: the links are unnatural and the site may be spam. Therefore, make sure to vary the anchor text in links pointing to your site.

There is much more search engine optimization than this. However, this will get you started with ranking well in Google and other search engines.